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Cheryl Bridges

Digital Communication Specialist
Tustin Legacy, 92606

  • 5+ years experience in marketing and communications creating active engagement materials with digital and traditional channels.
  • Initiated service-focused marketing plan boosting customer clicks 30% and web search visibility 18% across 5 locations contributing to 22% new business sales.
  • Developed engagement strategy employing email, social & web routines increased web visitors, pages per visitor and open rates twice the industry average.
  • Web Information Design Masters 2015 with Health Literacy Specialist Certificate, Current Studies.


Digital & Social Media Management - creating, publishing and analyzing multi-use digital assets, communication campaigns employ data and social monitoring, streamline plans for quick response. 


Marketing Industry Practices - consumer journey reviews with team collaboration, key messages link to engagement routines, mission-based “format & platform” for highest-performing rates.


Communications Writing - adept with general APA guidelines & research, non-fiction writing style rules, call to action headlines and user-focused messaging for digestible information.


Web Application Designs - iteration design practices, multi-device flexibility and real-time interactions for users of all abilities, contributions to user-interface audits and end-user documentation in both B2B & B2C production environments.


Publicity & Communications Chair for Esperanza Entertainment Unit, 2021-2023

Managing membership communication routines for over 400 members. Initiated engagement strategy employing email, social and web content routines, to celebrate positive community support and internal groups. Resulting with increased web visitors, averaging 2-3 pages per visitor, and email engagement, 50% open rates & 6% click thru rates, twice the nonprofit average.
After 90 days, entrusted with Publicity & Volunteer engagement to include press releases, media contacts and social sharing. Wordpress & Adobe. Supported fundraising events at least monthly on average since 2018.


Youth Program Coordinator at Glenknoll PTA, 2016 - 2017

Provided structured activities and facilitated hands-on resources for youth program funded thru nonprofit. Supported program development in cooperation with school-community groups. Initiated grant research and project website with Wordpress and synced Facebook Group. Developed community project procedures to implement surveys & assessment for 65% more data records. Amplified 72% retention/participation with a community report to retain funding and program continuance.

Digital Communications & Marketing Manager at Contract Services Group, 2012 - 2014

Developed and expanded brand story of 40 years of Service Excellence for hospitality staffing contractor. Responsible for planning and executing internal communications and marketing routines. Successfully demonstrated industry health & safety protocols earning certification required to maintain contracts with top-tier clients. Boosted engagement clicks 30% across all channels and web search visibility 18% with organic traffic with Goldmine CRM, Wordpress & Adobe (some Premiere Pro). Formalized ad hoc components into a B2B marketing plan contributing to 22% new business sales.

Contributing Content Writer at, 2010 - 2011

Developed B2B tech product and service reviews for high-readership online publication. Researched industry topics with online resources and studies, wrote clear copy with keyword performance research & search-engine optimization, provided proofread blog posts using Content Management Systems for editorial approval. Earned bylines during several web-enterprise upgrades with performance-based digital content thru 2020.


APA Society for Media Psychology & Technology, Society for Health Communication,
Society for Nonprofits, Public Relations Society of America


Health Literacy, Specialist Certificate, Institute for Healthcare Advancement, La Habre, CA (Current).

Web and Mobile Informatics, Masters Degree, Fort Hays State University, KS.

Mobile App Prototype: GoalsCan, Graduate Capstone, FHSU, KS.

Film and Media Studies, Bachelors Degree, UC Santa Barbara, CA.


Client & Team Communication ● Marketing Research ● Social Media & Email Platforms 
Content Management ● Database & Web Applications ● CSS, HTML ● Copywriting, Graphics & Digital Content 

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